Uncovered nuanced customer behavior trends to refine marketing efforts and drive regional growth.

Conducted market research to identify emerging customer preferences and outlet performance discrepancies, offering detailed insights for targeted marketing and inventory planning.

Created an interactive Power BI dashboard analyzing $1.2M in total sales across multiple outlets, item categories, and customer ratings.

Presented insights through 6 KPIs and 10+ visuals, including sales trends by outlet type, location, and item type.

Enabled dynamic filtering by outlet size, type, and product fat content, allowing granular sales performance analysis.

Key insights on Tier 3 outlets driving $472K sales and product categories like snacks and fruits leading revenue support strategic decision-making for business growth.